Foliage
Know Your Carbon Footprint
OVERVIEW
This was created as part of a weekend hackathon organised by Girl Geek Sydney and Canva, with the objective being to come up with an idea to solve for the theme 'Write the Future'.
Background
Greta Thunberg is one of the many individuals of our generation concerned about the future of our planet and the need for immediate action to combat climate change. As part of the weekend hackathon, my team and I wanted to tackle this issue and raise awareness of how individuals can contribute to lessening their impact on the environment through simple daily tasks.
Leaf won the Best Experience and Design award.
I was the sole designer on the team alongside 1 business analyst and 4 engineers. I was responsible for the product design and UX/UI experience for the app. Whilst the hackathon was short, some key achievements listed below:
Applied design sprints to inform our process.
I was able to effectively apply the design sprints process to identify the problem, ideate on the solution, prototype and implement the final product.
Executed end to end.
The fact that the engineers were able to code the final designs in such a short period of time demonstrated our ability to execute and ship features as a team.
Won the design award.
It's worth noting that the best designs are not a result of the designer on the team. Each person from design, engineering and business was able to contribute to the solution which resulted in a very collaborative and impressive result.
Understanding the problem
I conducted a brainstorming workshop with the team to uncover pains felt by individuals. It was revealed that:
- Individuals were unaware of their direct impact of their water, electricity and consumption on the environment.
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Product vision and solution
From these findings, we decided as a product to identify key business goals:
- We want users to understand the impact of their current usage.
- We want users to take actions to reduce their water, waste and electricity usage.
- We want users to understand how their actions positively affect change.
As a starting point, we each did some market research on competitors to investigate the current offerings in the market and take inspiration from particular features that we liked about each app.
Defining the MVP
Based on the sketching sessions, it was revealed that there were commonalties in the product vision. We identified the following key user stories:
- Set a goal. Users can define environmental goals e.g. to save electricity, conserve water, reduce waste.
- Receive tasks to do. Users receive a list of actions to perform based on their goals e.g. turn off unused lights, turn off running taps, switch off unused powerpoints etc.
- View impact over time. Users can see their progress over time and the measurable impact of their actions on the environment.
- Earn Rewards. Users are rewarded for efforts towards reducing their carbon footprint in the form of discounts on electricity and water bills.
In order for the engineers to begin on the architecture, I mocked up the main screens for the MVP based off the sketches created by the team and came up with the following:
- Login screen
- Register profile
- Select a goal
- To do list
- Dashboard
- Rewards page
Product vision and solution
From these findings, we decided as a product to identify key business goals:
- We want users to understand the impact of their current usage.
- We want users to take actions to reduce their water, waste and electricity usage.
- We want users to understand how their actions positively affect change.
As a starting point, we each did some market research on competitors to investigate the current offerings in the market and take inspiration from particular features that we liked about each app.